Section 03 · What makes you different
Being different isn't enough. Be distinctive.
You don't need to be the best, cheapest, or first. You need to be the one people can't mistake for anyone else. This is about finding the edge that only you could bring — and learning how to talk about it.
Six questions
01
What do your best customers or clients say they love about you?
02
What do you do differently from others in your space, even if it feels small or obvious?
03
What's one thing you refuse to compromise on, no matter what?
04
How does your story, background, or life experience shape the way you do business?
05
What's a compliment or piece of feedback you hear again and again?
06
How can you show (not just tell) what makes you different?
Brand confidence check
Check every statement that feels true. Three or more means you're distinctive, not just different.
- My approach or process is unlike anyone else's in my field
- I have a story or background that shapes my work in a way competitors can't copy
- I stand for something I'd defend, even if it's unpopular
- My clients use words to describe me that I rarely see in competitor reviews
- I can point to real actions or results that prove my difference
- My 'normal' is someone else's 'wow'
0 / 6 checked
Your "Why Me" statement
Could a competitor say this and have it be true for them? If yes, push further into the thing only you could say.
Why me
Most [industry] sound the same. But here's what sets me apart: I [what you do differently], because [what drives you].